Press Kit

Giving Palette is a beauty company that donates to nonprofit organizations whenever a product is bought.

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Giving Palette’s Story

By partnering with nonprofit organizations, Giving Palette aims to grow support for a variety of causes through the company's products. Inspired by the strength of online communities and the growing creator economy, Giving Palette uses beauty as a means to engage audiences. Unboxing a Giving Palette is an experience that lets you learn, explore and interact with the stories that have inspired causes.

We’re a small team that does our best to make a delightful product experience for people.

"I started Giving Palette with the purpose of sharing something positive. The world constantly faces discouraging news, events, and negativity. I wanted to create an experience that people could engage with, while making an charitable impact" notes now 27-year-old founder Vladimir Novosselov. "Facing difficulties at the time myself, I noticed how much a smile brightened my day or even my week" - this still remains at the core of Giving Palette's business. If we can pass that along via the nonprofit organizations we partner with, that's a job well done.

Give Palette is rewriting the beauty rules, as we collaborate with nonprofits and creators who set a new standard. From bold colors to refreshing scents and an empowering message behind every product - Give Palette knows what it means to live your best life while caring for others. Our love for artistry translates into its products in ways that are inspiring and innovative. It's never been easier or more fun to be yourself than when you're wearing our products; starting with energizing makeup pallets laced with high-impact pigments perfect for all skin tones.

These are images of our first palette. Made out of sustainable materials, it ships in a beautiful sleeve made out of a blue gradient. Inside is a unique message with ten eyeshadow shades.

The Products

Giving Palette has designed 3 unique eyeshadow palettes. We have publicaly collaborated with Make-A-Wish, Trans Lifeline, The Jed Foundation, It Gets Better Project and RAD. Each eyeshadow palette is clean-vegan and cruelty-free, made up of lovely, buttery powders in sustainable packaging.

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Products are made cruelty free, vegan with PETA and Leaping Bunny* certifications pending.

In the era of social media, Giving Palette is taking a creative approach to philanthropy. We are pioneering new initiatives that create lasting relationships between various causes and communities by leveraging technology in an innovative way.

We consider ourselves as conscious consumers and wanted to take things a step further by creating makeup that shows how much we care for animals. With some research, we discovered that many brands don't test on animals but still aren't clean of all the unhealthy ingredients (such as parabens).

We ran lab tests to formulate cosmetics that are safe, effective and cruelty-free. Sharing wonderful products with you that reflect our passion for both living things AND colors! We believe in minimum impact with maximum benefit.

Our shadows have NO parabens, NO phthalates, NO talc and are 100% vegan. Every shadow comes has an attached label so you can identify the color (or name). We believe when you put on your makeup- it should be a safe, non-toxic and enjoyable experience.

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